Our mission is to create a media environment where girls feel valued and are defined by healthy images of themselves.

Our vision is for a time in the very near future when all forms of media – audio and video, digital and linear, social media and print media, entertainment and advertising – will honor the natural and true value of every girl.

Our goal is to spark a national campaign sending a powerful message to today’s media industry leaders to present healthy images that honor and reflect the true value of every girl.”