For our mothers, our daughters, our sisters:
Campaigning for media images that value, respect, empower and promote the true value of every girl!
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  • Research shows a direct relationship between female images in the media and how girls feel about themselves.
  • Female stereotypes continue to thrive in the media we consume every day.
  • Girls are surrounded by images of female beauty that are unrealistic and unattainable.
  • 2 out of 3 girls say they want to look like a character on TV.
  • 1 out of 3 girls say they have changed something about their appearance to resemble a TV character.
  • 9 in 10 girls say the media place a lot of pressure on teenage girls to be thin.
  • Approximately 7 million girls and women struggle with eating disorders.
  • The media pushes an unnatural body type, making it difficult to accept natural beauty.
  • 42% of elementary school students between the 1st and 3rd grades want to be thinner.
  • 80% of children who are ten years old are afraid of being fat.
  • Young girls are increasingly being stylized in the media to look and act like adults.